Horus Cafe 93 Avenue B
Prepared for Ashraf by Studio Raine
Horus Cafe 93 Avenue B
Prepared for Ashraf by Studio Raine
The offer. 93 Avenue B. September 2026.
The goal is that when someone in the East Village searches for hookah, on Google or through an AI assistant, Horus Cafe appears in the answer. Options A and B do that work inside the current website; neither changes how the site looks. Option C adds the redesign and online reservations. Each price is the full price, paid once before work starts, with nothing after. Option B is the recommended one, for the reasons set out below. Each package is implemented in about seven days. Google and the AI tools then take weeks to reflect it; the timeline on this page says how many.
Summary
The full audit is on the previous page. These are the three findings that cost revenue.
Half of the URLs Google lists for horuscafe.com return "Page Not Found," including the reservations page and the gallery. The About page and the show schedule were on the old Squarespace site, which has expired; Google still lists it. The menu page has no prices, so other websites quote hookah at $12.99. No page title says "hookah" or "East Village."
On 5 September 2026 the search engine's generated answer to that question named Cozy Cafe, Karma, Kazuza, La Sultana and Aziza. AI answers are built from listings, reviews, published lists and plain sentences on the venue's own site. Horus has the reviews and almost none of the sentences.
Five names for one room. Noon on the home page, 10 am on the lunch page. East Village on one listing, Lower East Side on another. None of the 265 Yelp reviews or the Google reviews has a reply.
The three packages
Each package lists what is included and what is not. The second list is the difference between the options.
The search basics, done inside the current Framer site and the listings. No design changes. Nothing new is built. When it is finished the website looks the way it looks today, and Google reads it correctly. About seven days of work.
Everything in A, plus the work that determines whether Horus appears when someone searches, or asks ChatGPT, Google's AI answer, Siri or Perplexity, for hookah in the East Village. All of it inside the current site. No redesign, no new website, no booking system. Those are in Option C only. About seven days of work.
Everything in B, plus the one thing A and B leave alone: the website itself. A redesign of horuscafe.com in Framer, in Horus's own account, built for the phone, with a reservations system that takes a deposit on show nights. For when the site itself needs to change. The B work in the same seven days; the redesign ships on the date in the written scope.
Timeline
Two clocks run on every package. The first is the work, which takes about seven days. The second is how long Google and the AI tools take to re-read the site and the listings and change what they show, which no one controls. The windows below are what small local businesses actually see. The day-one, 30, 60 and 90 screenshots record what happened for Horus.
No one controls Google's crawl schedule or the AI tools'. The windows above are the ones observed for small local businesses. The report shows what happened for Horus.
In Option B. The table menu and the QR code.
Every table already has a menu on it. In Option B that menu is redesigned around one QR code, and the code leads a guest to a Google review of Horus Cafe in three actions: scan, one tap, the stars. This is what is built, what the guest sees, where the review lands, and what it does for search.
A redesigned table menu as a print-ready file in the current identity, with the menu and one QR code, sized for the card or stand already on the tables. The page on horuscafe.com that the code opens. The Google review link for Horus Cafe, generated from the profile's own Place ID. Scan and tap counts on the site. The print run is the restaurant's, at its usual printer.
No app. The camera on current iPhones and Android phones reads a QR code on its own. Under the code, one line: "Scan for the menu, and to rate us on Google."
The menu with prices, in the current design, on the guest's own phone, which is useful at the table by itself. At the top and at the bottom, one gold button: "Rate Horus Cafe on Google." Because the code points at horuscafe.com and not straight at Google, every scan is counted, and the menu page is one more page Google indexes with the prices on it.
Google publishes one address per business that opens the "write a review" box directly, keyed to the business's Place ID. On a phone signed in to a Google account, which is every Android phone and most iPhones with the Google or Gmail app, the box opens with the five stars at the top. No search, no scrolling through the map listing, no finding the button.
Stars, an optional line of text, one tap on Post. The rating is the guest's. The card and the page do not ask for a number.
It appears on the profile and in the map result, usually within minutes; Google's automated check holds some reviews for a day or two. Every review raises the count, refreshes the recency, and moves the star average that the map result shows. In Option B each one gets a reply within the 30 days, in the room's voice.
Google's own guidance on local ranking names review count and review score as factors and asks businesses to respond to reviews. The words guests write ("hookah," "belly dancing," "East Village," "birthday") are what Google matches and what the AI answers quote. The Google review count is what the map result shows first, and the table code grows it one guest at a time.
Google removes reviews, and can act against a profile, when a business asks only happy guests, offers anything for a review, asks for a particular rating, or filters guests by how they feel first. So: the same code on every table for every guest, no incentive, no request for five stars, no survey in front of the form. The stars are the guest's. Yelp asks businesses not to solicit reviews at all, so the code points only to Google.
Why B
A makes Google read the site correctly. It does not give Google or the AI tools the plain sentences, the structured facts and the matching listings they build an answer from. Horus appears correctly. It does not appear in the AI answer.
Everything that determines whether Horus appears in search and AI answers is in B: the code Google reads, the sentences the AI quotes, the listings they cross-check, the reviews they weigh, the lists they cite, and the screenshots that record it. Because there is no design work in it, the scope is fixed and nothing changes for staff.
A redesign is a real build with a real timeline and a booking tool with its own monthly fee. If the problem is being found, B covers it, and C remains available afterwards, with B credited against it.
Side by side
| What you get | A, $1,500 | B, $4,000 | C, $9,500 |
|---|---|---|---|
| ImplementationThe work itself, from payment to done | About 7 days | About 7 days | 7 days for the B work; the redesign on the date in the scope |
| Realistic time to see resultsGoogle first, the AI tools after; no one controls either | Google 4 to 8 weeks | Google 4 to 8 weeks; AI tools 4 to 12 | Google 4 to 8 weeks; AI tools 4 to 12 |
| Dead URLs restored or redirected, expired site removed from GoogleFour of the eight URLs Google lists lead nowhere today | Yes | Yes | Yes |
| Real page names and titles that say hookah, East Village, pricesFor the searches with intent to visit | Yes | Yes | Yes |
| Hookah menu with prices, as text on your siteSo other sites stop quoting $12.99 | Yes | Yes | Yes |
| One name, one set of hours, on every listingGoogle, Yelp, Foursquare, TripAdvisor, Facebook, Instagram, Apple Maps, Bing | Yes | Yes | Yes |
| Show schedule on the site and on GoogleTuesday band, weekend dancers, Sunday brunch party | Yes | Yes | Yes |
| Google Business Profile claimed and correctedThe map box with your hours, photos and reviews | Yes | Yes | Yes |
| Your site readable by Google and AI as one restaurantStructured facts in your site's settings, no design change | No | Yes | Yes |
| A plain-facts page with the guests' questions answeredThe sentences AI answers quote | No | Yes | Yes |
| Every listing AI reads from, claimed, merged and matchingApple Maps and Bing Places added to the Google set | No | Yes | Yes |
| Review replies, Google and YelpIn your voice | No | 30 days | 30 days |
| The table menu redesigned around a QR code to the Google review formScan, one tap, the stars; scans counted on the site | No | Yes | Yes |
| The hookah lists pitched with your facts and photosTime Out, CBS New York, sideways.nyc, the neighbourhood blogs | No | Yes | Yes |
| Before-and-after screenshots: Google, Google AI, ChatGPT, PerplexityDay one, 30, 60 and 90, in writing | No | Yes | Yes |
| Any change to how the website looksA redesign in Framer, in Horus's account | No | No | Yes |
| Reserve a table online, with a deposit on show nightsText confirmation to the guest, a list for the floor | No | No | Yes |
| Show calendar with a reserve button under every dateBooking and events on one page | No | No | Yes |
| Order direct placed above the Uber Eats linkThe orders.co channel, 10% cash back | No | No | Yes |
| Domain, Framer account, booking account and logins in Horus Cafe's nameHanded over at launch | n/a | n/a | Yes |
How it runs
The words, explained
Questions
With A or B, no. The work happens in your site's settings, its page names and titles, the text on the menu page, one added page in your current design, and your listings. With C, yes: C is the redesign, and you see it as a working link every week before it goes live.
No. No one can guarantee a position on Google or in an AI answer. What is guaranteed is the work on this page, completed, and the screenshots on day one, day 30, day 60 and day 90 showing what changed. Today the answer names five rooms and not Horus; the work in B changes what those answers are built from.
For A and B, nothing, to anyone. For C, the booking software that takes reservations and deposits has its own monthly fee, which you pay the software company directly, in your own account. We tell you that number in writing before you choose a letter.
No. A and B leave the Framer site you have exactly as it is and correct what is around it. C rebuilds it in Framer, in your own account, on the same address, and every old page forwards to the new one. The expired Squarespace site's entries are removed from Google in every option, after the About text and show schedule that were only there have been rebuilt on the current site.
You do. The Google profile, the listings, the Framer site are yours already, and A and B correct them inside your own logins. In C, the domain, the Framer account, the booking account and every login are registered to Horus Cafe at launch.
This offer is for 93 Avenue B only. The same three packages can be quoted for the other rooms separately, and a family site that links all three is a conversation for after Avenue B is found.
The Framer login, the old Squarespace login if it still exists, Google Business Profile access, the menu with current prices, the hookah list with prices, the show schedule, and about twenty minutes on the phone at the start. For C, the best photos and the clips guests film.
The work takes about seven days. Google usually shows the corrected titles within a few weeks, measurable movement in results between week four and week eight, and the AI tools follow over four to twelve weeks, with ChatGPT the slowest. The full effect keeps building for about three months as reviews come in. The timeline section has the detail, and the day-30, 60 and 90 screenshots show what actually happened.
No. Google's rules do not allow asking for a particular rating, offering anything for a review, or asking only happy guests, and Google removes reviews and can act against the profile when it finds that. The menu invites every guest to rate the room. The flow makes it three actions. The rating is the guest's.
The print-ready file is included in B and C, sized for the cards or stands already on the tables. The print run is the restaurant's, at its usual printer.
Yes. Everything in A is inside B, and everything in B is inside C, so the amount paid is credited against the next option within the same season.
Next step
Text or email the option letter. The scope comes back in writing the same day, with what is included, what is not, the price on this page and the completion date. Nothing starts before payment and confirmation.