studioraine.art Prepared for Horus Cafe

Web audit. 4 September 2026.

Horus Cafe.Three venues. Four domains.One family, split five ways online.

Horus has been an East Village institution for two decades, with a third room in Hell's Kitchen. On the street it is one name. On the internet it is five names, four websites, two hour schedules that disagree, and a reservation flow that runs on email at a venue that closes at 4 am. This is everything we found, where we found it, and what we would build to fix it.

Venues 93 Avenue B, 293 E 10th St, 416 W 46th St Platforms Squarespace, three separate sites Prepared by Studio Raine, New York
4
Live domains carrying Horus content, plus a fifth at reservations@horusnyc.com
7
Pages indexed under default Squarespace names like "General 1" and "/pageg"
3
Different opening times for the same venue across its site, Foursquare and Yelp
956
Yelp reviews across the three rooms. The demand is real. The funnel is not.

The short version

Ten things the owner needs to know.

Ranked by how much money they are costing, not how hard they are to fix. The first four are the ones that change revenue.

  1. Reservations run on an email address and a phone line.

    horuscafe.com/reservations asks guests to email reservations@horusnyc.com or call (212) 777-9199. A Friday night group deciding at 10 pm between Horus and Kazuza books whichever one confirms first. Email does not confirm first. Cozy Cafe, three blocks away, already takes group and full-venue bookings through its site.

  2. The brand is fragmented into five names and Google treats them as five businesses.

    Horus Cafe, Horus Café, Horus Kebab House, Horus Cafe & Kebab House and Horus Cafe on B all describe 93 Avenue B. The city's own Dining Out NYC paperwork for that address is filed under Horus Kebab House while the website says Horus Cafe. Every variant dilutes the review count, the map ranking and the search result.

  3. Four websites, none of them the front door.

    horuscafe.com (Avenue B), horuscafeona.com (Avenue A), horustoonyc.com and horustoony.com (both Horus Too) each stand alone, with no link between the rooms. A guest who finds one never learns the other two exist. The family's fame, in sideways.nyc's words, comes from running all of them. The web hides that.

  4. Discounting is happening through third parties instead of the site.

    A $39 bottomless brunch for two at Horus Cafe on A is sold on pulsd as an $80 value, and delivery runs through Uber Eats, Grubhub and Seamless. The Avenue B site does push its own orders.co channel with 10% cash back, which is the right instinct. It should be the only instinct.

  5. The Squarespace staging domain is indexed as a duplicate of the real site.

    Google lists horuscafe.squarespace.com/dinner and horuscafe.squarespace.com/new-page-1 with the same content as horuscafe.com. Two copies of one page split ranking between them and let the wrong one win.

  6. Pages are published under their factory names.

    On horuscafeona.com the contact page is titled "General 1" at /contact-6, the hours page is "General 2" at /hours/location, the home page sits at /new-page-1-1 and the menu at /menu-1. On horuscafe.com the gallery lives at /pageg and the about page at /new-page-1. Those titles are what Google prints in the result.

  7. The hours disagree depending on where you look.

    Horus Cafe on A: its own site says breakfast from 9 am and dinner until 3 am, Foursquare says 11 am to 4 am, and a listing aggregator says 9 am to 3 am weekdays and 4 am weekends. Horus Too: one of its two sites says noon to 3:30 am, the other says 11 am to 4 am. A guest who shows up to a closed door leaves a one-star review.

  8. The menu is a page called "Menu" with no prices Google can read.

    horuscafe.com/lunch is indexed with the title "Menu" and a category list (soup, salads, tacos and quesadillas, wraps, entrees, brunch). Aggregators are quoting a hookah price of $12.99 from an old document while Horus Too lists hookah at $35 to $65. The internet is pricing Avenue B at a third of the family's own rate card.

  9. The entertainment, which is the reason people come, is nowhere on the site as an event.

    Belly dancers at 11 pm, DJ nights Friday and Saturday, Sunday brunch parties from noon to 5 pm, dancer Joudy with DJ Fedy Joe on TikTok. Reviewers describe it as the draw. Time Out called the room "more about the scene than the food." There is no events page, no calendar, no way to book a table for the show.

  10. The reputation is strong and unmanaged.

    Yelp shows 265 reviews for Avenue B, 415 for Avenue A and 276 for Horus Too. Restaurant Guru aggregates 2,004 reviews at 3.9 for Avenue B. TripAdvisor ranks Avenue B 6,909th of 9,076 city restaurants on just 20 reviews. The praise is consistent (service, hummus, kebabs, the room). The complaints are consistent too (price, cold platters, an unchilled bottle). Nobody is answering either.

The venues

Three rooms, as the internet describes them.

Every figure below is from a public listing, named in the sentence, as it stood on 4 September 2026. Where two sources disagree, both are shown, because the disagreement is the finding.

Horus Cafe & Kebab House

93 Avenue B at E 6th St, New York, NY 10009
Website
horuscafe.com, on Squarespace, also live at horuscafe.squarespace.com
Phone
(212) 777-9199
Email
info@horuscafe.com and reservations@horusnyc.com, per the site's contact and reservations pages
Hours
12 pm to 4 am daily, per the site. Lunch happy hour 10 am to 6 pm is also claimed on the lunch page, which contradicts a noon opening.
Names in use
Horus Cafe (site), Horus Café & Kebab House (Foursquare, Instagram), Horus Kebab House (Community Board 3 sidewalk and roadway café applications, February 2025), Horus cafe on B (Facebook)
Instagram
@horuscafeonb, 4,154 followers per the profile. Bio: open daily 12 pm to 4 am, live DJ and belly dancing Fridays and Saturdays.
Facebook
facebook.com/Horusnyc, titled "Horus cafe on B"
Reviews
Yelp: 265 reviews, 246 photos (June 2026). Restaurant Guru: 3.9 across 2,004 aggregated reviews. TripAdvisor: 20 reviews, ranked 6,909 of 9,076 in New York City. A 4.3 Google rating is quoted by listing aggregators; confirm in the Business Profile.
Ordering
Own channel at food.orders.co/horuscafe with 10% cash back, plus Uber Eats
Licensing on record
On-Premises liquor license, NYS Liquor Authority serial 1163482. Food Service Establishment Permit listed with a 31 May 2025 expiry on the February 2025 Dining Out NYC application. Worth confirming the renewal is on file.
Programming
Belly dancing "performed by the top belly dancers in the country" per the About page. Sunday brunch parties 12 pm to 5 pm with happy hour prices. DJ nights Friday and Saturday.

Horus Cafe on A

293 E 10th St at Avenue A, New York, NY 10009
Website
horuscafeona.com, on Squarespace
Phone
(212) 228-4774
Hours, three versions
Site: breakfast 9 am to 12 pm, lunch 12 pm to 5 pm, brunch Sat and Sun 10 am to 3 pm, dinner 5 pm to 3 am. Foursquare: 11 am to 4 am daily. Listing aggregators: 9 am to 3 am Sun to Thu, 9 am to 4 am Fri and Sat.
Instagram
@horuscafeona, 2,516 followers per the profile
Facebook
facebook.com/horuscafeona, "Horus Cafe on Ave A"
Reviews
Yelp: 415 reviews, 276 photos (March 2026). A 4.1 rating across 650+ reviews is quoted by a listing aggregator. Foursquare tips call it "the best hookah lounge hands down." A Better Business Bureau profile exists.
Delivery
Grubhub and Seamless (restaurant id 2193349), Uber Eats
Deals in the wild
pulsd: $39 bottomless brunch for two, marketed as an $80 value
Press
Time Out New York: "more about the scene than the food," moist falafel the standout. NYU Journalism (April 2017): "transforms from a breakfast spot during the day into a hookah lounge with a belly dancer at night."
On record
Community Board 3 roadway café application, February 2025, filed as "Horus Cafe, 293 E 10"

Horus Too

416 W 46th St, Hell's Kitchen, New York, NY 10036
Websites, two of them
horustoonyc.com ("Midtown Hookah Lounge, Times Square", with /menu, /hookah, /drinks and /reservations) and horustoony.com ("www.HorusTooNY.com", with /home and /infolocation)
Phone
(212) 956-9661
Hours, two versions
12 pm to 3:30 am daily on one site. 11 am to 4 am, seven days, on the other.
Instagram
@horustoo
Reviews
Yelp: 276 reviews, 149 photos (June 2026). Foursquare: 1,953 visitors, 46 tips.
Hookah pricing, published
$35 standard, $40 premium, $60 Fire Hookah, $65 Birthday Hookah. Flavors named Tony Montana, Cairo Twist, Moroccan Kiss, Horus Too, Egyptian Pharaohs. Food $7 to $35.
Why this matters

The rate card lives in Midtown. The search results live on Avenue B.

Horus Too publishes real hookah prices. The East Village sites do not, so aggregators fill the gap with a 2010s menu quoting hookah "from $12.99." A guest who reads that, then gets a $35 check, writes the "overpriced" review that already appears on Yelp. Publishing the price is cheaper than absorbing the review.

Why this matters

reservations@horusnyc.com is the best domain the family owns.

It is already in the reservation flow and it is the only name that covers all three rooms. horusnyc.com is the natural home for one site with three venue pages, and every old domain should redirect to it.

What Google sees

The page inventory, as indexed.

These are the URLs and titles Google is holding for the family's sites on 4 September 2026. Red means the page is published under a Squarespace default and needs a real slug and title. Amber means the page exists but says less than it should.

SiteURLIndexed titleFinding
horuscafe.com/Horus CafeTitle carries no location, cuisine or "hookah." "Horus Cafe" alone does not rank for "hookah East Village."
horuscafe.com/lunchMenuOne-word title. Categories listed, no readable prices, so aggregators invent them.
horuscafe.com/reservationsReservations — Horus CafeEmail and phone only. No availability, no deposit, no confirmation.
horuscafe.com/pagegGALLERY — Horus CafeDefault slug. Should be /gallery.
horuscafe.com/CateringCateringCapitalised slug, one-word title, no brand.
horuscafe.com/Contact-UsHorus CafeSame title as the home page. Google sees a duplicate.
horuscafe.squarespace.com/dinnerFood & BEVERAGES — Horus CafeIndexed on the staging domain, not the real one. Duplicate.
horuscafe.squarespace.com/new-page-1About Us — Horus CafeDefault slug, indexed on the staging domain. The About page does not appear under horuscafe.com at all.
horuscafeona.com/HORUS CAFE ON AAll caps, no location, no cuisine.
horuscafeona.com/new-page-1-1Home — HORUS CAFE ON AA second home page under a default slug. Competes with /.
horuscafeona.com/contact-6General 1 — HORUS CAFE ON AGoogle prints "General 1" as the page name. Sixth attempt at a contact slug.
horuscafeona.com/hours/locationGeneral 2 — HORUS CAFE ON AThe hours page is titled "General 2."
horuscafeona.com/menu-1Menu — HORUS CAFE ON ADefault "-1" slug. There is also /menus and /lunch-menu. Three menu pages, one menu.
horuscafeona.com/gallery/Gallery — HORUS CAFE ON AFine.
horustoonyc.com/, /menu, /hookah, /drinks, /reservationsHORUS TOO - Midtown Hookah Lounge - Times Square - …The best-titled site of the four. Says what it is and where.
horustoony.com/, /home, /infolocationwww.HorusTooNY.comA second live site for the same venue, titled with its own URL, with hours that disagree with the first.
Fix in Squarespace today

Make the custom domain primary.

When a Squarespace site's built-in address is indexed with content, the custom domain is either not set as primary or was set after Google found the staging copy. Set horuscafe.com as primary, confirm the built-in domain redirects, and request removal of the two squarespace.com URLs in Search Console.

Fix in Squarespace today

Rename the seven default pages.

Title and slug together. "General 1" becomes "Contact Horus Cafe on A, East Village" at /contact. /pageg becomes /gallery. /new-page-1-1 gets deleted or merged into the home page. Add a 301 from every old slug.

Fix in the rebuild

One title pattern for every page.

"Horus Cafe on A. Hookah Lounge and Mediterranean Kitchen, East Village" is what a page title has to say to rank for the searches that fill tables. Cuisine, category, neighbourhood, on every page, in that order.

Bookings and revenue

The money leaves through the reservation flow.

Horus sells three things: a table for the show, a hookah session, and a room for a party. None of the three can be bought on the site. Each one currently routes through email, a phone line, or a third-party marketplace that keeps a cut.

Today

Tables for the show.

Belly dancers at 11 pm, DJ Friday and Saturday, and the site says "email us." Foursquare tips warn that weekends get crowded and to reserve. The demand is stated by the guests themselves and there is nothing to click.

Today

Hookah.

Forty-plus flavors are mentioned across listings. Not one is named on the East Village sites, and no price is published there. Horus Too names five signature mixes and prices four tiers. That page should exist for all three rooms.

Today

Parties and brunch.

Bottomless brunch is sold on pulsd at $39 for two. A "Birthday Hookah" exists at $65 in Midtown. Neither is bookable direct. Cozy Cafe, the neighbour, takes half-venue and full-venue bookings for up to 50 guests from its own reservations page.

What the flow should be.

Build

Reserve a table with a card on file.

Pick the room, the night, the party size, the time. Weekend show nights carry a per-person deposit that comes off the check. The guest gets a text confirmation. The floor gets a list. No-shows on a Saturday stop costing the room a table.

Build

Packages sold direct.

Birthday table with the Birthday Hookah, bottomless brunch for two, a private half-room for a group. Priced on the site at full rate, with the pulsd discount retired or reserved for weeknights. The 10% cash back already offered on orders.co is the model: reward the guest for coming direct.

Build

An events calendar that is also the booking page.

Every dancer night, DJ night and brunch party as a dated entry with a "reserve" button. It doubles as the content Instagram and TikTok already generate, and it gives Google an event to show in the map result.

Build

Ordering on the family's own domain.

orders.co already runs the Avenue B channel. Embed it under horusnyc.com for all three rooms, keep the cash back, and move the "10% back when you order direct" message above the Uber Eats and Grubhub links instead of beside them.

Reputation and social

The reviews are good. Nobody is holding them.

Almost a thousand Yelp reviews across the three rooms, thousands more aggregated, and a decade of press. The problem is not the sentiment. It is that the sentiment is scattered across five business names and no one is replying.

RoomYelpOther sourcesSocial
Horus Cafe, 93 Avenue B265 reviews, 246 photos (June 2026)Restaurant Guru 3.9 from 2,004. TripAdvisor 20 reviews, rank 6,909 of 9,076. Google 4.3 quoted by aggregators.Instagram @horuscafeonb, 4,154. Facebook "Horus cafe on B."
Horus Cafe on A, 293 E 10th415 reviews, 276 photos (March 2026)4.1 from 650+ quoted by an aggregator. Foursquare: "best hookah lounge hands down." BBB profile.Instagram @horuscafeona, 2,516. Facebook "Horus Cafe on Ave A." TikTok discover pages exist for both East Village rooms.
Horus Too, 416 W 46th276 reviews, 149 photos (June 2026)Foursquare 1,953 visitors, 46 tips.Instagram @horustoo. Facebook "horus too."
What guests praise

Service, hummus, kebabs, the room.

"Staff being incredibly welcoming and attentive without being overbearing." "Creamy hummus and juicy kebabs." "The atmosphere is electric, especially with the music and belly dancers." "Solid hookah, especially exotic mixes." These phrases recur across Yelp and the aggregators, and none of them appear on the sites.

What guests complain about

Price, cold plates, an unchilled bottle.

"Expensive and not up to par with street foods of Cairo." "The hookah was great, but the nachos were soggy, the platter was cold, and wine wasn't chilled." "Slightly overpriced." Noise level is a recurring category. Publishing the price and answering the review would neutralise most of this.

A lazy summer night is the perfect time to claim one of the outdoor tables at Horus, light up a hookah and admire the greenery of the nearby community garden through a haze of fruit-scented smoke. This campy Egyptian lounge is more about the scene than the food.Time Out New York, on Horus Cafe on A
Do

One Google Business Profile per room, one name each.

Horus Cafe on B, Horus Cafe on A, Horus Too. Same address format, same phone, same hours as the site, same website link, everywhere. Then claim and reconcile Yelp, Foursquare, TripAdvisor and BBB to the same three names.

Do

Answer every review, weekly.

Thank the praise in one line. For the cold-platter reviews, apologise, name the fix, invite them back. Google weights response rate. The "overpriced" review gets a reply that links the published hookah menu.

Do

Put the show on the site, not just on TikTok.

The dancer and the DJ are what the TikTok discover pages are full of. Embed the best of it on the events page, credit the performers, and link the reserve button under it.

The block

Who a guest is choosing between.

Yelp's East Village hookah list puts Horus beside Kazuza, Cozy Cafe, Sahara East, La Sultana, Aziza and EastSide Story. Two of them are already ahead online.

VenueWhereWhat they publish that Horus does not
Kazuza107 Avenue A, open to 4 amA single branded site, kazuzalounge.com. Listed by a Mediterranean events platform as a venue, so its DJ nights show up as events. Described as "super updated."
Cozy CafeEast Village, open to 2 am"69 flavors," "since 2003," "best-rated hookah lounge in Manhattan" in the page title. A reservations page that takes private parties, half-venue and full-venue bookings for up to 50, with 24-hour and same-day availability stated.
Sahara East, La Sultana, Aziza, EastSide StoryEast VillageShare the Yelp list. None has Horus's review volume or its three rooms. That is the advantage to press.

Horus has more rooms, more reviews and more history than any of them. It is losing on the one thing that is cheapest to fix: the page a guest lands on at 10 pm.

The plan

What Studio Raine would build, in order.

Three phases. The first costs nothing but an afternoon in Squarespace and stops the bleeding. The second is the rebuild. The third is the part that compounds.

Phase 1. This week. Inside the current Squarespace sites.

Stop the leaks.

  • Primary domain. Set horuscafe.com as primary in Squarespace so horuscafe.squarespace.com redirects. Request removal of the two indexed staging URLs in Search Console.
  • Rename the seven default pages with real titles and slugs, and add 301 redirects from /pageg, /new-page-1, /new-page-1-1, /contact-6, /menu-1 and /hours/location.
  • One set of hours per room, on the site, on Google, on Yelp, on Foursquare, on Instagram. Pick the true one and paste it everywhere.
  • Publish the hookah menu and prices on both East Village sites, using the Horus Too page as the template.
  • Retire horustoony.com with a redirect to horustoonyc.com.
  • Cross-link the rooms. A "Our other locations" strip in the footer of all three sites, today, so a guest learns there are three.
Phase 2. Weeks 2 to 5. The rebuild.

One site for the family, on horusnyc.com.

  • Three venue pages under one brand, each with its own address, hours, menu, hookah list, gallery and schema.org Restaurant markup, so Google finally sees one business with three locations instead of five businesses.
  • Live reservations with a card on file and a deposit on show nights, confirmed by text. Party packages and bottomless brunch sold at full price direct.
  • Events calendar that is the booking page: every dancer, DJ and brunch party as a dated entry with a reserve button and event markup for the map result.
  • Menus as real pages, not images or PDFs, with prices Google can read, so the aggregators stop quoting 2012.
  • Ordering direct on the family domain with the 10% cash back message above the marketplace links.
  • Redirects from horuscafe.com, horuscafeona.com, horustoonyc.com and horustoony.com, page for page, so nothing already ranking is lost.
  • Every asset in the family's name at launch. Domain, hosting, booking account, analytics. Nothing rented.
Phase 3. Ongoing. The part that compounds.

Reputation and reach, run weekly.

  • Review replies on Google and Yelp every week, all three rooms, one voice.
  • Listing hygiene: one name, one address format, one phone, one hours set, one website, across Google, Yelp, Foursquare, TripAdvisor, BBB, Grubhub and Uber Eats.
  • Content from the floor. The dancer and DJ clips that already exist on TikTok, posted to the events page and Instagram with the performers credited and a reserve link under every one.
  • The numbers, monthly. Reservations made on the site, deposits held, direct orders versus marketplace orders, review count and rating per room. Reported in one page, so the owner sees what the site is earning.

Sources

Where every figure came from.

All read on 4 September 2026 from the public index. Counts and ratings move daily; the direction of every finding does not.

  1. horuscafe.com: home, /lunch, /reservations, /pageg, /Catering, /Contact-Us, as indexed by Google.
  2. horuscafe.squarespace.com: /dinner and /new-page-1, as indexed by Google.
  3. horuscafeona.com: home, /new-page-1-1, /contact-6, /hours/location, /menu-1, /menus, /lunch-menu, /gallery/, as indexed by Google.
  4. horustoonyc.com: home, /menu, /hookah, /drinks, /reservations. horustoony.com: home, /home, /infolocation.
  5. Yelp: Horus Cafe (93 Ave B), Horus Café on A (293 E 10th St), Horus Too (416 W 46th St), review and photo counts as shown in the listing titles.
  6. Instagram: @horuscafeonb, @horuscafeona, @horustoo, follower counts as shown on the profiles.
  7. Facebook: facebook.com/Horusnyc, facebook.com/horuscafeona, "horus too" page.
  8. Foursquare: Horus Café & Kebab House (66 tips), Horus Café on A, Horus Too (46 tips, 1,953 visitors).
  9. Restaurant Guru, TripAdvisor, hookahlounges.org, nyc.com, wheree, trustthecrowd, jonesstreetwinebar listing pages for the East Village rooms.
  10. Time Out New York, "Horus Cafe," East Village restaurant listing.
  11. NYU Journalism, Streets of New York, North Tompkins, "The Horus Café on A," 18 April 2017.
  12. EV Grieve, "Horus Kabab House airs out their sidewalk cafe on 6th Street," August 2017.
  13. sideways.nyc, "Horus Cafe & Kebab House."
  14. pulsd NYC, "$39 for a bottomless brunch for two, East Village (an $80 value), Horus Cafe on A."
  15. Manhattan Community Board 3, Dining Out NYC applications, February 2025: "93 Ave B Horus Kebab House" roadway and sidewalk, and "Horus Cafe 293 E 10" roadway.
  16. Uber Eats, Grubhub and Seamless store pages for Horus Cafe and Horus Cafe on A. food.orders.co/horuscafe.
  17. Yelp East Village hookah bar listings; kazuzalounge.com; cozycafenyc.org and its reservations page.

Next step

Phase 1 is free. Phase 2 is a conversation.

Everything in phase 1 can be done inside the Squarespace accounts this week, and we will walk through it on a call. The rebuild is scoped in writing, priced before anything is built, and shipped on a date, with every asset in the family's name.

Text John, (929) 773-9503 johnraine@studioraine.art Instagram