Horus Cafe 93 Avenue B Prepared for Ashraf by Studio Raine

Web audit. 93 Avenue B. Read 4 September 2026, re-checked 5 September.

Horus Cafe, 93 Avenue B.Web audit.September 2026.

Horus Cafe has been on the corner of Avenue B and 6th Street for two decades. Online, the room appears under five names. Half of the pages Google lists for horuscafe.com return "Page Not Found," including the reservations page and the gallery. The menu page has no prices, and the entertainment schedule is on no live page. This page records what was found, where it was found, and the three packages that correct it.

The room 93 Avenue B at E 6th St, New York, NY 10009 Site horuscafe.com, on Framer. Four live pages. Prepared by Studio Raine, New York
5
Names for this one room across Google, Yelp, Foursquare, Facebook and the city's own paperwork
8
URLs Google holds for the site. Four return "Page Not Found." None has "hookah" or "East Village" in its title
2
Opening times on the site's own pages: noon on the home page, 10 am on the lunch page
265
Yelp reviews, plus 2,004 aggregated on Restaurant Guru. No online booking.

The short version

Ten findings, ranked by cost.

Ranked by how much revenue each one affects, not by the effort to fix it. The offer page turns this list into three packages: two that correct search inside the current site, and one that also redesigns it.

  1. Reservations run on an email address and a phone line.

    The home page gives reservations@horusnyc.com and (212) 777-9199 for reservations. The /reservations page Google still lists returned "Page Not Found" on 5 September. A group choosing between Horus and Kazuza on Avenue A on a Friday night books whichever room confirms first, and email cannot confirm in real time. Cozy Cafe, three blocks away, already takes group and full-venue bookings through its own site.

  2. The room has five names online and Google treats them as five businesses.

    Horus Cafe on the site, Horus Café & Kebab House on Foursquare and Instagram, Horus Kebab House on the Community Board 3 sidewalk cafe paperwork from February 2025, Horus cafe on B on Facebook, and Horus Cafe & Kebab House on sideways.nyc. Every variant splits the reviews, the map ranking and the search result.

  3. Half of the URLs Google lists for the site are dead.

    The old Squarespace site at horuscafe.squarespace.com has expired; every URL on it returned "Website Expired" on 5 September, and Google still lists its /dinner and /new-page-1 (About Us) pages. On the current Framer site, /reservations and /pageg, the gallery, return "Page Not Found" while Google still lists both. Four of the eight URLs in the index lead nowhere, and the About page, with the show schedule, is on none of the live ones.

  4. Discounting and ordering run through other people's sites instead of this one.

    A Groupon merchant page exists under "Horus Cafe on B," and delivery runs through Uber Eats. The site links its own orders.co channel with 10% cash back. That link should be the primary one and sit above the Uber Eats link rather than beside it.

  5. The live site is four pages, all titled "Horus Cafe."

    The home page, /lunch, /Catering with a capital C, and /Contact-Us, titled "Horus Cafe," "Horus cafe," "Horus Cafe" and "Horus Cafe." Google still prints the old titles in results: "GALLERY" for the dead /pageg, "Menu" for /lunch. Nothing in any title says where the room is or what it serves.

  6. No page title says hookah, East Village or belly dancing.

    The home page is titled "Horus Cafe" and its description tag, the line Google prints under the result, is "Horus Kebab House," which is a sixth name rather than a description. The live menu page is titled "Horus cafe." No page carries structured data, the format Google reads a restaurant's hours, menu and events from. "Horus Cafe" alone does not rank for "hookah East Village," which is the search with intent to visit. The family's Midtown room has the correct pattern: its title reads "Midtown Hookah Lounge, Times Square."

  7. The menu has no prices Google can read.

    horuscafe.com/lunch is indexed as "Menu" with a category list: soup, salads, tacos and quesadillas, wraps, entrees, brunch. Listing sites fill the gap with a hookah price of $12.99 from an old document, while the family's own Horus Too publishes hookah at $35 to $65. Third-party sites are quoting Avenue B at a third of the family's own rate card, which produces the "overpriced" reviews on Yelp.

  8. The entertainment schedule is not on the site as events.

    Per the About page Google still holds: a live Arabic house band every Tuesday from 9:30 pm, belly dancers at 11:30 pm Friday and Saturday, a DJ both nights, and a brunch party every Sunday from noon to 5. Reviews cite the entertainment as the reason to visit. The About page that carried the schedule was on the expired site, so the schedule is on no live page. There is no events page, no calendar, and no way to book a table for a show night.

  9. The hours and the neighbourhood change depending on where you look.

    The home page and the Instagram bio say noon to 4 am. The lunch page claims a happy hour from 10 am. TripAdvisor files the room under the Lower East Side, Foursquare under Alphabet City, Nooklyn and Yelp under the East Village. A guest who arrives at a closed door leaves a one-star review. A guest who searches under the other neighbourhood label does not find the room.

  10. Reviews are consistently positive and unanswered.

    Yelp: 265 reviews. Restaurant Guru: 3.9 across 2,004 aggregated reviews. TripAdvisor: 20 reviews, ranked 6,909th of 9,076 city restaurants. A 4.3 Google rating is quoted by listing sites and Trustthecrowd computes 4.18. The praise is consistent: the service, the hummus, the kebabs, the room, the dancers. The complaints are consistent too: price, cold plates, noise. Nobody is answering either.

The room

93 Avenue B, as listed.

Each figure names its source and was read from the public index on 4 September 2026, then re-checked on 5 September. Where sources disagree, both are shown.

Horus Cafe

93 Avenue B at E 6th St, New York, NY 10009
Website
horuscafe.com, on Framer (the page's own generator tag, read 5 September), credited to Feel Shark per the index. Four live pages: home, /lunch, /Catering, /Contact-Us. /reservations and /pageg return "Page Not Found." The description tag reads "Horus Kebab House," three words, which is what Google prints under the home result. No structured data. The previous Squarespace site at horuscafe.squarespace.com has expired; Google still lists two of its pages.
Phone
(212) 777-9199
Email
info@horuscafe.com on the contact page, reservations@horusnyc.com on the reservations page
Hours, two versions
12 pm to 4 am daily on the home page and in the Instagram bio. A lunch happy hour from 10 am to 6 pm on the lunch page, which contradicts a noon opening.
Names in use
Horus Cafe (site), Horus Café & Kebab House (Foursquare, Instagram), Horus Kebab House (Community Board 3 sidewalk and roadway cafe applications, February 2025), Horus cafe on B (Facebook, Groupon), Horus Cafe & Kebab House (sideways.nyc)
Neighbourhood, three versions
East Village on Nooklyn and Yelp's hookah list. Alphabet City on Foursquare. Lower East Side on TripAdvisor. One corner, three labels, three different local searches.
Instagram
@horuscafeonb, 4,154 followers and 1,060 posts per the profile, unchanged on 5 September. Bio: open daily 12 pm to 4 am, live DJ and belly dancing Fridays and Saturdays.
Facebook
facebook.com/Horusnyc, titled "Horus cafe on B"
X
x.com/horuscafe, "authentic Mediterranean Restaurant & Lounge"
Reviews
Yelp: 265 reviews, 246 photos (June 2026, unchanged 5 September). Restaurant Guru: 3.9 across 2,004 aggregated reviews. TripAdvisor: 20 reviews, ranked 6,909 of 9,076 in New York City. Trustthecrowd: 4.18 out of 5. A 4.3 Google rating is quoted by listing sites; confirm it in the Business Profile.
Ordering
Own channel at food.orders.co/horuscafe with 10% cash back, plus Uber Eats
Deals in the wild
A Groupon merchant page under "Horus Cafe on B," a discount channel the site never mentions
Licensing on record
On-Premises liquor license, NYS Liquor Authority serial 1163482. A Food Service Establishment Permit with a 31 May 2025 expiry is listed on the February 2025 Dining Out NYC application. Worth confirming the renewal is on file.
Programming
Belly dancing "performed by the top belly dancers in the country" per the About page, shows at 11:30 pm Friday and Saturday. Live Arabic music from the house band every Tuesday from 9:30 pm, per the same page. Sunday brunch parties 12 pm to 5 pm with happy hour prices. DJ Friday and Saturday.
Press
EV Grieve, August 2017, on the sidewalk cafe at 6th Street. sideways.nyc lists the room as Horus Cafe & Kebab House. Time Out New York's Horus listing is for the Avenue A room, not this one.
Why this matters

Horus Too publishes hookah prices. Avenue B does not.

The family's Horus Too on W 46th St publishes real hookah prices, $35 to $65, with named flavors. Avenue B publishes none, so listing sites fill the gap with a 2010s menu quoting hookah "from $12.99." A guest who reads that, then gets a $35 check, writes the "overpriced" review that already sits on Yelp. Publishing the price removes the cause of the review.

The family's other rooms

Scope: 93 Avenue B only.

Horus Cafe on A at 293 E 10th St and Horus Too at 416 W 46th St each run their own site, and none of the three links to the others. A guest who finds one never learns the other two exist. Everything on this page and the offer is scoped to 93 Avenue B, the room we are working with. The other rooms are quoted separately if the family wants them.

What Google sees

The page inventory, as indexed.

These are the URLs and titles Google held for horuscafe.com and for the expired Squarespace site on 4 September 2026, with each URL's live status on 5 September. Red means the URL is dead or on the expired site. Amber means the page exists but its title says less than it should.

AddressURLTitle Google printsLive, 5 SeptFinding
horuscafe.com/Horus Cafe200, "Horus Cafe"No location, no cuisine, no "hookah." Description tag: "Horus Kebab House." No structured data.
horuscafe.com/lunchMenu200, "Horus cafe"Indexed as "Menu," live as "Horus cafe." No readable prices, so listing sites invent them.
horuscafe.com/reservationsReservations — Horus Cafe404Dead. Google lists a reservations page that returns "Page Not Found."
horuscafe.com/pagegGALLERY — Horus Cafe404Dead. The gallery Google lists returns "Page Not Found."
horuscafe.com/CateringCatering200, "Horus Cafe"Capitalised slug, live title identical to the home page.
horuscafe.com/Contact-UsHorus Cafe200, "Horus Cafe"Same title as the home page. Google sees a duplicate.
horuscafe.squarespace.com/dinnerFood & BEVERAGES — Horus Cafe404, "Website Expired"The expired site. Google still lists it.
horuscafe.squarespace.com/new-page-1About Us — Horus Cafe404, "Website Expired"The expired site. This was the About page with the show schedule; that text is on no live page.
Fix in Search Console

Remove the expired site from Google.

horuscafe.squarespace.com has expired, so there is nothing to switch off. Its two indexed URLs are removed through Search Console, after the About text and show schedule that lived there are rebuilt on the current site from the copy Google still holds.

Fix in Framer

Restore the dead URLs, then rename the rest.

/reservations and /gallery are recreated as real pages, with /pageg redirected to /gallery. /Catering becomes /catering and /lunch becomes /menu, each with a redirect from the old address and a title of its own. A new /about page carries what the expired site had. Nothing already indexed is lost.

Fix in Framer

One title pattern for every page.

"Horus Cafe. Hookah Lounge and Egyptian Kitchen, East Village" is the title pattern that matches how guests search: category, cuisine, neighbourhood, on every page, in that order. Framer sets the title and description per page and writes the sitemap itself, so this is a settings change, not a rebuild. Structured data goes into the same settings; the home page has none today.

Bookings and revenue

Nothing the room sells can be booked on the site.

Avenue B sells four things: a table for the show, a hookah session, a Sunday brunch party seat, and a room for a birthday or a catered event. None of the four can be bought on the site. Each one routes through email, a phone line, or a third-party site that keeps a cut.

Today

Tables for the show.

Band on Tuesday, dancers and a DJ on Friday and Saturday, and the site says "email us." Foursquare tips warn that weekends get crowded and to reserve. The demand is stated by guests themselves; the page offers nothing to act on.

Today

Hookah.

Forty-plus flavors are mentioned across the listings. Not one is named on the site, and no price is published. The family's Midtown room names five signature mixes and prices four tiers. That page should exist for Avenue B.

Today

Parties, brunch, catering.

The Sunday brunch party runs noon to 5 with happy hour prices and is not bookable. The catering page is one word and a phone number. Cozy Cafe, the neighbour, takes half-venue and full-venue bookings for up to 50 guests from its own reservations page.

What the flow should be. This is Option C, the only option that touches the site.

Option C

Reserve a table with a card on file.

Pick the night, the party size, the time. Show nights carry a small per-person deposit that comes off the check. The guest gets a text confirmation. The floor gets a list. A Saturday no-show forfeits the deposit instead of the table.

Option C

Packages sold direct.

Birthday table with the hookah, Sunday brunch party for two, a half-room for a group, catering for an office. Priced on the site at full rate. The 10% cash back already offered on orders.co is the model: reward the guest for coming direct.

Option C

An events calendar that is also the booking page.

Every Tuesday band night, dancer night and brunch party as a dated entry with a "reserve" button. It doubles as the content Instagram and TikTok already generate, and it gives Google an event to show in the map result.

Option C

Ordering on the room's own domain.

orders.co already runs the channel. Put it on horuscafe.com, keep the cash back, and move the "10% back when you order direct" message above the Uber Eats link instead of beside it.

Reputation and social

The reviews are good, and unanswered.

265 Yelp reviews, 2,004 aggregated on Restaurant Guru, and press going back a decade. The reviews are positive. They are split across five business names, and none has a reply.

WhereWhat it showsRead
Yelp265 reviews, 246 photosJune 2026 listing, unchanged 5 September
Restaurant Guru3.9 across 2,004 aggregated reviews4 September
TripAdvisor20 reviews, ranked 6,909 of 9,076 restaurants in New York City, filed under Lower East Side4 September
Google4.3 quoted by listing sites. The Business Profile itself was not readable from here4 September
Trustthecrowd4.18 out of 55 September
Foursquare66 tips, listed as Horus Café & Kebab House, Alphabet City4 September
Instagram@horuscafeonb, 4,154 followers, 1,060 posts5 September
Facebook, Xfacebook.com/Horusnyc as "Horus cafe on B." x.com/horuscafe5 September
What guests praise

Service, hummus, kebabs, the dancers.

"Friendly service and a vibrant atmosphere." "Creamy hummus and juicy kebabs, consistently highlighted for their freshness." "Great belly dancing and DJ nights on Friday and Saturday." "The staff's attentiveness and vibrant energy." These phrases recur across the Yelp summary and the listing sites, and none of them appear on the site.

What guests complain about

Price, cold plates, noise.

"Slightly overpriced." "Expensive." Cold platters and a bottle that was not chilled. Noise level is a recurring category on the listing sites. Publishing the price and answering the review would neutralise most of this.

Do

One name, everywhere.

Horus Cafe. Same address format, same phone, same hours as the site, same website link, on Google, Yelp, Foursquare, TripAdvisor, Facebook, Instagram and Groupon. Then claim and merge the duplicates.

Do

Answer every review, weekly.

Thank the praise in one line. For the cold-platter reviews, apologise, name the fix, invite them back. Google weights response rate. The "overpriced" review gets a reply that links the published hookah menu.

Do

Put the show schedule on the site.

The dancers and the DJ are what the TikTok discover pages are full of. Embed the best of it on the events page, credit the performers, and put the reserve button under it.

The block

The competitive set.

Yelp's East Village hookah list puts Horus beside Kazuza, Cozy Cafe, Sahara East, La Sultana, Aziza and EastSide Story. Two of them are already ahead online.

VenueWhereWhat they publish that Avenue B does not
Kazuza107 Avenue A, open to 4 amA single branded site, kazuzalounge.com. Listed by a Mediterranean events platform as a venue, so its DJ nights show up as events. Described by reviewers as "super updated."
Cozy CafeEast Village, open to 2 am"69 flavors," "since 2003," "best-rated hookah lounge in Manhattan" in the page title. A reservations page that takes private parties, half-venue and full-venue bookings for up to 50, with same-day availability stated.
Sahara East, La Sultana, Aziza, EastSide StoryEast VillageShare the Yelp list. None has Horus's review count or its twenty years on the corner. That is the differentiator.

Horus has more reviews and more history than any of them. It is behind on the part that costs least to correct: what a guest finds when they search.

AI answers

AI answers for "best hookah lounge East Village" do not name Horus.

Google's generated answer at the top of the results page, ChatGPT, Siri and Perplexity all answer the question directly. On 5 September 2026 the search engine's generated answer to "best hookah lounge East Village" named Cozy Cafe, Karma, Kazuza, La Sultana and Aziza. It did not name Horus.

Today

The five rooms named.

Cozy Cafe led, "69 flavors, since 2003, best-rated in Manhattan," in its own page title. Kazuza, La Sultana and Aziza followed with one clean sentence each, lifted from Time Out and CBS New York's list of the four best hookah bars in the city. Horus has more reviews than any of them and no equivalent sentence on its own site.

Where the answers come from

Listings, reviews, lists, and plain sentences on the venue's own site.

An AI answer cross-checks Google, Apple Maps, Yelp, TripAdvisor and Foursquare for the facts, weighs the reviews and their recency, cites the published "best of" lists, and quotes whichever site states its facts in plain words. Horus has the reviews and the history, five names instead of one, and almost none of the sentences.

What changes it

Provide the facts in the format they read, once, on every source.

Structured facts in the site's settings (Framer takes them without a design change), a plain-facts page that answers the questions guests ask, one name and one schedule on every listing, replies on every review, and the lists pitched with the facts and photos ready to paste. That is Option B, and none of it changes how the site looks.

The plan

Three packages.

The offer page lists three packages with what each includes and excludes. A and B work inside the current site and do not change its appearance. C redesigns it. Each package is implemented in about seven days; Google then takes four to eight weeks to reflect it and the AI tools four to twelve, and the offer page gives that timeline in full.

Option A

Fix what Google sees.

$1,500

The search basics inside the Framer site and the listings: the dead URLs restored or redirected, the expired site removed from Google, real page names and titles, prices published as text, one name and one set of hours everywhere, the show schedule on the site and on Google, the Google profile claimed and corrected. No design change.

What is not in it: the AI work. After A, the generated answer is unchanged.
See what is in A
Recommended Option B

SEO and GEO, inside the current site.

$4,000

Everything in A, plus the SEO and GEO work: structured facts Google and AI read directly, a plain-facts page in the current design, every listing claimed and matching, 30 days of review replies, the table menu redesigned around a QR code that opens the Google review form, the hookah lists contacted, and before-and-after screenshots on day one, 30, 60 and 90. No redesign, no new site, no booking system.

What changes: every source Google and the AI tools read from carries the same correct facts, the site states them in plain sentences, and the change is measured on day one, 30, 60 and 90.
See what is in B
Option C

B, plus the redesign and online reservations.

$9,500

Everything in B, plus the one thing A and B leave alone: the site itself. A redesign of horuscafe.com in Framer, in Horus's own account, with online reservations and a deposit on show nights, the show calendar with reserve buttons, and order direct above Uber Eats. Everything in Horus Cafe's name.

Who it is for: when the site itself needs to change.
See what is in C

Sources

Where every figure came from.

All read on 4 September 2026 from the public index and re-checked on 5 September. The Yelp, Foursquare and Instagram counts had not moved. The X account, the Groupon page, the Trustthecrowd rating, the three neighbourhood labels and the Tuesday band were added on the second read. Counts and ratings move daily; the direction of every finding does not.

  1. horuscafe.com: home, /lunch, /reservations, /pageg, /Catering, /Contact-Us, as indexed by Google.
  2. horuscafe.squarespace.com, the previous site: /dinner and /new-page-1 (About Us, with the show schedule) as indexed by Google; every URL on it returned "Squarespace - Website Expired" on 5 September. horuscafe.com fetched the same day: generator tag Framer, description tag "Horus Kebab House," canonical set, no structured data; /, /lunch, /Catering and /Contact-Us return 200, /reservations and /pageg return 404.
  3. Yelp: Horus Cafe, 93 Ave B, review and photo counts as shown in the listing title.
  4. Instagram: @horuscafeonb, follower and post counts and bio as shown on the profile.
  5. Facebook: facebook.com/Horusnyc. X: x.com/horuscafe.
  6. Foursquare: Horus Café & Kebab House, Alphabet City, 66 tips.
  7. TripAdvisor: Horus Cafe, New York City (d801257), review count, rank and neighbourhood as shown.
  8. Restaurant Guru, Trustthecrowd, hookahlounges.org, nyc.com, wheree, jonesstreetwinebar, Nooklyn, whereyoueat, menuism, restaurant.com and Groupon listing pages for 93 Avenue B.
  9. EV Grieve, "Horus Kabab House airs out their sidewalk cafe on 6th Street," August 2017.
  10. sideways.nyc, "Horus Cafe & Kebab House."
  11. Manhattan Community Board 3, Dining Out NYC applications, February 2025: "93 Ave B Horus Kebab House," roadway and sidewalk.
  12. Uber Eats store page for Horus Cafe, 93 Ave B. food.orders.co/horuscafe.
  13. horustoonyc.com /hookah, for the family's published hookah rate card used as the comparison.
  14. Yelp East Village hookah bar listings; kazuzalounge.com; cozycafenyc.org and its reservations page.
  15. The search engine's generated answer to "best hookah lounge East Village," 5 September 2026, and the lists it drew on: Time Out New York, "Hookah bar in NYC"; CBS New York, "The 4 Best Hookah Bars In NYC"; sideways.nyc.

Next step

The offer is on the next page.

Three packages, one price each, paid once before work starts. Two of them change nothing about how the site looks. Each one lists what is included and what is not.

Read the offer Text John, (929) 773-9503 johnraine@studioraine.art